“In Business” by Roland Millward

With a rapidly changing market place it is vital that entrepreneurs adapt their businesses to new ideas and products.
You find that a “we have always done it this way” attitude will kill any business given long enough.

Find ways to do things better, look at the market and find new products or ways to market them. Whatever you do be a leader or only just behind a leader if not first in.
Test out new ideas on a small scale and then launch full scale once you see that it works.

Here in the UK Woolworths with over 800 stores is now in danger of being extinct unless a saviour is found (very unlikely) because it has not adapted or changed in decades. It is stuck 40 years or so in the past and other companies have stolen Woolworths customers. Don’t let your business be like that.

Here’s to success!

For anyone in the UK thinking of starting a new business take a look at this website.

One of the many things that businesses may fail to recognize is how effective their advertising /marketing is.

The best way to find out is to test various methods on a small scale. Whether this is newspaper, Internet, telephone, mail or any other. Use an affordable budget for each method and try just 2 or 3 methods at a time. Monitor the results. Try changing the style or words in the campaign and see what happens.

If something is not working stop using it. The length of time it is used is unlikely to improve the result.
When something works well then increase to a larger scale run again keeping costs in mind and increase in stages stopping if it no longer works.

It is important that you maximise your spending on advertising and marketing and do not throw good money after bad. Keep testing your campaigns as good adverts, adwords, banner ads, phone campaigns can get stale and need refreshing regularly.