“In Business” by Roland Millward

The title of this post may sound strange.

However there is an important sales principle behind this.

When you sell a product what are actually doing? Are you selling a product or what the product will do?
The saying “it’s the sizzle that sells the bacon” is very true.

Imagine the difference between a packet of wrapped bacon on the supermarket shelf when compared to walking past a cafe with its door open and the sounds and smell of frying bacon (vegetarians please imagine harder!) What is most appealing? In essence the product is the same but now your senses tell you what it is for and how good it is even before you taste it.

When you are selling a product or service work on the sizzle. What can this product or service do for your customer? Give them a taste let them see the sizzle. Create a ‘wow’ factor. Then when they do they will really want to buy from you.

With this recession beginning to take its toll now is the time to make sure that we really focus on our business and the services and goods that we provide.

The businesses that will survive will be very different from those that fail. This is not just in the sense of good financial management but in the way which they operate in the market place. Businesses that are middle of the road will certainly face severe problems. As a business owner / manager you will need to lift your business above mediocrity.

Your service and products will need to be the best – not the cheapest. The immediate reaction in a downturn is to simply cut prices. However cutting prices reduces profits and if a business makes a loss it is heading for disaster. Take a look at what you can do to improve service and sell products that people are willing to pay a fair price for without cutting into profits. Try and avoid simply competing on price alone. Look for ways that you can add value to your goods or services that will set you apart from nearly all of your competitors.

Look for all the advice that you can get and analyse your business plans and action immediately things that need adjusting.

Speed is essential in surviving. You must stay ahead of your competition. In a survey of what made the most successful entrepreneurs, it was discovered that it was the speed at how quickly they reacted and put plans into action that really made it for them. Do the same!

Many people dream of starting their own business. Some of them do and a some succeed and some fail.
When is the right time to start a business?
The answer probably has less to do with the economy than the person themselves. Preparation is essential if an entrepreneur is going to be successful. The product or service must be good and the business run in an effective manner. One thing that is A Must – CASH-.

Cash is king and when you start a business you must have enough cash to see you through the initial start up costs and your living expenses until the business can sustain your living costs. If you have the ideas, the skills and the cash then start your business.

A recession can be a good time to start because of a number of reasons. One is that if you need business premises they will be more readily available and cheaper to rent or buy at this time. Many goods have been reduced in price so deals can be had on office equipment, machinery, cars, trucks and so on.

The other great thing is of course that by starting in a recession your business will be well placed to grow and do even better when a recession ends.

Many successful businesses today started in a recession and they are well placed to survive this one because they know how to survive and indeed thrive in these times.

So if you want to start a business go for it! Plan well, get good advice and you can succeed.

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We are just at the beginning of a recession and it looks very likely that it could be very deep and long.

Many people are worried that they may lose their job, business or home.

How can you survive a recession? There are many things that you can do to improve your chances of economic survival. You can increase the chance of keeping your job or finding another if you should lose it. There are ways that you can manage your money to help you stave off debt.

In fact there are so many things that you can do but space in this blog is limited so I am recommending my E-Book -

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