“In Business” by Roland Millward

Good copywriting is vital for you to succeed with your sales letters, advertisements, web pages, news releases etc.

Here is a formula that will help you develop your material into something that will really work.

We will use the AIDA principle.

A: Attention
You need to capture your customers attention. Don’t write about how good you are. Write about something that will solve your customers problem or fulfill a need.

I: Interest
Once you have their attention it would be a shame to lose it! Keep their interest by adding relevant material that follows your opening lines. Show how you will solve that problem of fulfill that need.

D: Desire
Create or arouse in your customer Desire. Give them a powerful reason to buy your product or service.

Action:
Make sure you tell your customer what they have to do now. How do they order?

By using AIDA it will help you focus on your customer not you or your business. Customers are not really interested that your business has been operating for 30 years. They want a product or service. How will you supply it? How long you have been established and other such points can be tucked under logos and so forth but there is no need to promote that overtly.

If a person is looking for a plumber because they have a burst pipe they want to see things like: Call us anytime 24 hours a day – 7 days a week. We guarantee to be with you in 2 hours! Emergency telephone helpline! These are things that will solve their problem.

Sit down and write with specific problems and solutions in mind and target customers accordingly. Remember AIDA and you will find your copywriting will be greatly improved.

Many people dream of starting their own business. Some of them do and a some succeed and some fail.
When is the right time to start a business?
The answer probably has less to do with the economy than the person themselves. Preparation is essential if an entrepreneur is going to be successful. The product or service must be good and the business run in an effective manner. One thing that is A Must – CASH-.

Cash is king and when you start a business you must have enough cash to see you through the initial start up costs and your living expenses until the business can sustain your living costs. If you have the ideas, the skills and the cash then start your business.

A recession can be a good time to start because of a number of reasons. One is that if you need business premises they will be more readily available and cheaper to rent or buy at this time. Many goods have been reduced in price so deals can be had on office equipment, machinery, cars, trucks and so on.

The other great thing is of course that by starting in a recession your business will be well placed to grow and do even better when a recession ends.

Many successful businesses today started in a recession and they are well placed to survive this one because they know how to survive and indeed thrive in these times.

So if you want to start a business go for it! Plan well, get good advice and you can succeed.

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