How Podcasting Can Promote Your Business

podcasting is easy to do for business

With today’s technology we are now able to listen to podcasts whilst on the go when in the car, train, bus or out walking or jogging. Although we often hear about the power of video it’s not always possible or safe to be able to watch a video but we can listen to audio. That’s probably why radio has never been killed off by TV.

Not everyone can have a radio station but with the Internet, it’s now possible for anyone to podcast and build an audience of avid listeners if you give them content that interests them. It need not cost you one cent to start and podcast. For example, Anchor.FM is a simple and convenient way to record your podcast with your phone or computer. Anchor FM will distribute your content to Spotify, Apple, Google and many more platforms without you having to a thing. Check it out and see how easy it is to record, add jingles and even receive recorded replies from listeners.

As mentioned above you won’t need any expensive equipment, it is possible just to use your smartphone but you might wish to upgrade as you get more proficient. Remember though, it’s the content that is the most important rather than having a radio quality sound. On the other hand, the quality of the sound should not be off-putting.

I could spend much more time talking about the technical side of podcasting but that is not the purpose of this post. Rather, I would like to explain the benefits of podcasting for a business, charity, sports club or any organisation that needs to to get their message out and connect with people. As an example, you can listen to the podcast that I do for Warminster Town Football Club

Why Podcast?

A podcast enables you to regularly update your audience. A business can share tips and advice for which their products or services can be used. A law firm can talk about advice around legal matters and invite questions from listeners to be covered in episodes. A garden centre can explain how to look after plants and discuss what is in season now and therefore have an opportunity to invite people to visit or shop online.
If you are a sports club you can talk about your club and include interviews with players, officials, fans and more to help bond supporters with the club. This is something I have found to be very beneficial for Warminster Town Football Club.
Your podcast can lead to new business as people will begin to trust you. People buy from the people they know, like and trust and podcasts can help you build this relationship. It’s worth noting that podcasts get found on Internet searches which is a bonus. Adding your podcast to your website and embedding into a page is easy with Anchor.FM. It can be set to show the latest episode or add each individual episode into a page or blog post.
As a tip, if you wish to combine podcasting with video in one go it’s possible to make a video of you speaking and extract the audio for a podcast saving you time. Of course, this only works if visuals are not required.

Keep Going

When you start to podcast be prepared to speak to no one other than your friends or through social media shares. It takes time to build an audience and you will need to produce regular content for it to work and people to subscribe. At the end of your podcast and maybe at the beginning ask your listeners to subscribe so they will be notified when a new episode is uploaded. It’s also a good idea to number each episode, Anchor.FM has a section that allows you to set the series and episode number plus you can add it to the title or description. This helps with searches and also lets listeners know that you have more content they might have missed.
Promote your podcast on Twitter, Facebook, Linkedin and wherever your potential audience might be found. Let everyone know when you publish a new episode and as you build a library of episodes you can promote older ones that are relevant at the time.
Above all, enjoy yourself! Let me know how you get on.

One thought on “How Podcasting Can Promote Your Business

  1. Very interesting and well worth a go if you want to promote the things you have a passion for. Some good advice and if you have the confidence to give it a try then it must be worth a shot. Thanks Roland and we hope the team does well tomorrow.


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